In 2024, the agency Just Global approached us to figure out how to shoot a fantastical campaign without traveling the globe. The premise? Three “cyber security influencers” go to extremes to ensure that their tech is as far away from cyber-risks as possible.

Involved from start to finish, imageflux handled Direction, final VFX and the Virtual Production strategy needed to execute the spots. We partnered with Raw Cereal, who aided with casting and producing the live action shoot. Assets captured on set also went into the broader print and digital campaign.

To recreate the extreme environments needed for the ads, we used green screen virtual production. Real time previz via Unreal Engine was used during production, and all camera tracking data was recorded for later use in post.